Our goals for the new website were as follows:
- Provide a single starting point for everything our club members need in the digital world
- Provide more value to our club members by leveraging current technology of web design
- Grow membership through promotion of the club beyond the newsletter through the website, social media and other channels
- Provide more real time content from Club Offers and Staff
- Consider that some members will want to access the site from a mobile device, while others will have limited bandwidth to access the website from their home computers
- Help to control or reduce the cost to develop and maintain the website
- Streamline processes to make the management of the club easier
- In the first 9 months, we had 22,000 page views (2500 a month or 80 a day) by 4400 unique visitors
- The geography breakdown was 15% of viewers were from Escanaba, 14% from Marquette County, 5% from Iron Mountain, 4% from Ironwood, 4% from Houghton, 3% from Chicago and minor others make up the rest.
- Even though 81% of our traffic are from desktops (70% from Windows, 11% from Mac) we did have 19% from Mobile (15% iOS, 2% Android). We do have mobile versions of all of our pages.
- Race Directors are completing the online request to have races listed on our calendar
- Blogging has helped us reach our membership with additional content
- Use of Social Media (Twitter, Facebook) has helped us reach more members with club information
- Submission of race results have been very low this year compared to other years.
- Management of membership lists (actively working this process to make less manual)