Wednesday, November 3, 2021

2021 Webmaster Notes for Annual Meeting

It is with great pleasure, that I present the UPRRC Webmaster annual report to our distinguished board and entire membership on this the 6th day of November, 2021.

While the world in 2021 did not return to the pre-pandemic normalcy we had in 2019, it was much better than the lockdowns of 2020.  Social distancing and masking were still part of everyday life but running (in groups) and racing came back.  Two of the spring Marathon Majors (London and Boston) were pushed back to this fall, making it a busy marathon season along with Chicago and New York.  At the Olympics in Tokyo this fall, Americans had strong showings with Galen Rupp finishing eighth in 2:11:41 and Molly Seidel had a breakthrough performance, capturing a bronze medal in a time of 2:27:46, which launching her from unranked to #42 in the world. 

For the UPPRC, the volume of races started to make a comeback as well.  Using the UPPRC online calendar as a barometer, there were 27 events on listed for this year.  While this was only half of the 53 events listed from 2019, it was more than double the 11 events on our calendar from the pandemic plagued 2020 year.   

Here are the specifics on our website from 2021.

Website Traffic

  • Overall traffic to our website was steady in 2021 when compared to 2020
    • 3,544 page views in 2021
    • 3,510 page views in 2020
    • The heaviest volume of page views was during the summer months of June and July.  
  • Since we launched the new website in 2015, we have had 45,460 page views
  • After the home page, users visit the calendar views the most often, making up 55% of all page views.  The calendar monthly view is about twice as popular than the calendar list view. 
  • Users spend an average of 1 minute 37 seconds on our website per session. 

Website Demographics

  • Our website was only slightly more popular with 25-34 age bracket (215) than 35-44 year old’s who made up 19% of all visitors.  Age brackets 45-54, 55-64 and 65+ made up 16% each and 18-24 year old’s were the smallest group at 10%.

  • While in previous years our site was accessed about equally by males and females, this year the traffic was 55% male and 45% female

Accessing the Website 

  • Google Chrome was the most popular web browser to view our website, used by 46% of people (down slightly in popularity over 2020).  Safari usage was up from 26% in 2020 to 38% in 2021.  Edge, Firefox and Internet Explorer make up the remainder of browser activity.
  • The website was accessed from desktop computers 53% vs. 47% from smart phones and tablets. 
  • Of the mobile users, over 69% of those were from Apple devices, which is a significant increase from only 50% in 2020.    
  • The geography of users with the highest sessions were 54% from Michigan, 11% from both Illinois and Wisconsin.  Ohio, Minnesota and other regional states make up the remainder.
  • Our site was accessed by people from 42 different states, which was up from just 35 states in 2020.

Online Club Registrations 

We are always taking suggestions on improving the website.  Please submit those to eric.charette@yahoo.com
 
Cordially, 
 
Eric Charette
UPRRC Webmaster

Tuesday, November 3, 2020

2020 Webmaster Notes for Annual Meeting

It is with great pleasure, that I present the UPRRC Webmaster annual report to our distinguished board and entire membership on this the 7th day of November, 2020.

This year presented some unique challenges the likes that we have never seen before, possibly in our lifetime.  Just as the race season was beginning to ramp up at the end of winter, the United States was just about to shut down due to the COVID-19 global pandemic.  To flatten the curve, the Governor of Michigan declared a state of emergency on March 10th, all K-12 schools were closed three days later and a statewide remain at home order was in place within two weeks.  This also meant that public gatherings were limited and everyone was maintaining 6' of social distancing, which put an abrupt halt to all (running) races.  

The UPRRC leadership team began updating the website almost daily beginning in Match as race directors began to cancel or postpone their race events.  By the end of the season, nearly 50 events were cancelled and 14 more held virtual only events.  

Examining the data from October 24, the U.P. has had just under 100 deaths attributed to the virus, which represented just over 3% of the total confirmed cases in Michigan.  Thankfully the fatality rate in the 15 UP counties was only 1.85%, which is less than half the state wide average.  While the true impact to the UP was slow to ramp up compared to Detroit and lower Michigan, by late fall, the UP was buckling down to limit the spread and races continued to be impacted.  

Thankfully we have tools like Zoom to help us with our club business and reach you today.  

Here are the specifics on our website from 2020 and the impacts that COVID-19 has had on our club.

Website Traffic

  • In the period January 1, 2020 to November 1, 2020, we had 4,265 page views (down from 5,286 in 2019  and 7,801 in 2018)
  • We had 1913 unique visitors (down by just 1 from 2019)
  • Summary is that we had virtually the same number of visitors but they visited our website 20% less often.  
  • Users spend about 2 minutes and 55 seconds on our website per session and visit an average of 1.58 pages with the calendar being the most popular with 1/3 of all page views.  
  • As compared to previous years when our peak website traffic occurred during the summer months, this year we hit peaks and records for users, page hits and new users all in March at the beginning of the pandemic.  
  • Our rate of new users was 86% which is 3% above our average for the last two years

Website Demographics
  • Our website is most popular with 25-34 age bracket but that number only drops by 6% as you get to those over 65 showing that our content appeals to people of all ages.  Previously it was older age groups that were accessing our site most often.
  • Our site was accessed equally by males and females

Accessing the Website 
  • Google Chrome was the most popular web browser to view our website, used by 50% of people (up 9% in popularity over 2019).  Safari was 26%, Edge/IE was 9%, Firefox was 3% and the remainder were other browsers.
  • The website was accessed from desktop computers 55% vs.45% from smart phones and tablets.  Of the smart device users, over 50% of those were from Apple devices.  
  • The geography of users with the highest sessions were 55% from Michigan, 10% from Illinois, 9% from Wisconsin, Indiana and Minnesota 2%.
  • Our site was accessed by people from 35 different states.


Online Club Registrations 
We are always taking suggestions on improving the website.  Please submit those to eric.charette@yahoo.com
 
Cordially, 
 
Eric Charette
UPRRC Webmaster

Thursday, November 7, 2019

Webmaster Notes for Annual Meeting

Attached is the annual report from the UPRRC Webmaster for 2019, to be presented by proxy at the Annual Meeting on November 9, 2019.

  • In the period January 1, 2019 to November 1, 2019, we had 5,286 page views (528 a month or 17 a day) by 1914 unique visitors.
    • This is lower than the 7,801 page views from 2,865 unique visitors we had for this same period in 2018 
  • The page views per month peak during the summer months.
  • Users spend about 80 seconds on our website per session and visit an average of 1.73 pages
  • The Monthly Calendar view is the most visited page (39%) followed by the Monthly Calendar List view (36%)
  • New users still represent 83% of all visitors in a year over year comparison
  • Google Chrome was the most popular web browser to view our website used 41% of the time. Safari was 32% and others made up the rest.  
  • The website was accessed from Windows computers (43%) vs. Apple computers (31%)
  • Apple iOS was the overwhelmingly most popular mobile browser used to access the site at 66% of the time, with Android at 32%.
  • Where data is available (which is on 42% of our site hits) the top age group is 45-54 years old.
  • Our website is visited by slightly more male visitors (51%) than female.

We are always taking suggestions on improving the website.  Please submit those to eric.charette@yahoo.com

Cordially, 

Eric Charette
UPRRC Webmaster